Blog Post 2: Web 2.0 Video

The purpose of the clip posted above, "Web 2.0," is to offer alternative ways of thinking about texts. This is necessary because in today's society, the most commonly used medium for texts has become television and the Internet as opposed to the print texts of the past. The target audience for this clip was obviously today's generations who often use the web as a medium because the video is located on the web itself. To get it's point across, i feel Web 2.0 effectively uses pathos throughout as it references many commonly seen images and websites from the Internet to form a connection and something that the audience member can relate to. A strategy used to keep the audience engaged was the typing, deleting, and retyping of text. This catches the audience's eye as well as forms a connection between the two phrases at the same time. As far as Ethos is concerned, I feel that this video choose to rely on professional quality editing and synchronized music to build up trust with the audience as well as appear as a reliable source. Logos is supported due to the way Web 2.0 is chronologically organized from handwriting at the beginning to Internet at the end. Every phrase seems to be somehow related to the one before which makes them seem more logical. One could say based off of the way in which Ethos, Pathos, and Logos are all used discreetly, that the purpose of web 2.0 is to inform about the ways in which we must approach web based texts responsibly, while keeping the target audience engaged. I would think that the greatest challenge when putting together a video with the target audiencce of internet users, would be the fact that the audience would include so many different people with different viewpoints and attitudes to appeal to. I believe this is why I found such a strong emphasis on the Pathos within the web 2.0 video. As I explained alittle earlier, the strategy used for pathos was to use images and websites easily recognizable by the majority of people who would be using the internet. An example from the video was the text being typed in the searchbar of the google homepage. When almost anyone sees this, a conection is instantly made just for the simple reason that they've been to that website themselves so many times before. With this connection made, the essence of the text itself on screen has much greater impact because of its relative setting.